work profile
Ivan Trofimov
Head of Analytics Group
MDG / Brand Science
I help turn complex marketing, media, and business questions into clear models, analysis, presentations, and practical recommendations.
Profile
I work at the intersection of marketing analytics, media research, econometric modelling, and brand strategy.
Since 2007, I have been helping teams and clients make sense of large, messy, and often inconvenient data: building models, developing custom analytics, preparing client-facing presentations, and turning heavy reports into something people can actually use.
My work is mostly about structure: understanding the question, choosing the right analytical approach, making the output clear, and helping the result become a decision rather than just another deck.
Experience
Head of Analytics Group
I lead analytics work focused on econometric modelling, ad-hoc analysis, and client-facing marketing effectiveness projects.
Key areas
- supervising econometric modelling projects
- developing modelling and ad-hoc analytics proposals
- presenting modelling results to clients
- helping translate analytical outputs into clear business recommendations
Strategic Planner
Worked across media, target audience analysis, econometric modelling, and custom reporting.
Key areas
- developing econometric modelling work
- preparing custom reports and investigations in media and target audience fields
- co-developing Excel-based semi-automated tools for recurring media tasks
- making analytical workflows faster, clearer, and easier to reuse
Junior Researcher
Started in research and reporting, working with large industry survey-based datasets and client reports.
Key areas
- regular Excel reporting for clients
- working with data retrieved from industry surveys
- improving large and heavy reports through navigation, grouping, and clearer structure
Expertise
- Marketing analytics
- Econometric modelling
- Media analytics
- Brand effectiveness
- Ad-hoc research and investigations
- Target audience analysis
- Client presentations
- Excel-based analytical tools
- Data structuring and reporting
- Turning complicated outputs into usable decisions
Skills
- Analytical problem-solving
- Fast learning and adaptation to new domains
- Independent planning within business goals and constraints
- Ability to structure complex information clearly
- Practical focus on outputs that people can use
Education
International University in Moscow
Specialist degree, Management of Organisations
Cum laude
Languages
- English
- Full professional proficiency
- French
- Elementary
- Spanish
- Elementary